email marketing is a simple and proven strategy to promote your business. it attracts new customers and helps maintain close relationships with your auudience
your subscribers are not just your most loyal customers, but also a reliable source of traffic and potential customer
There are many method to gather new contacts and increase your mailing list by offering a freebie, such as e-book, an online course, a special promotion for a membership program, by generating leads with your social media profile or even by content upgrades. but it's not just about strategies, it's also about using the right platforms which will increase your chances to run a successful mailing list
there's a long list of email marketing platforms available and most operate at relatively low prices, with packages to fit every business size and need, so let see the best email marketing platforms for small business
BEST EMAIL MARKETING PLATFORMS FOR SMALL BUSINESS OWNER
1=> GET RESPONSE
get response is easy to use, offer impressive tools and has great customer service, all for an extremely low cost, their prices really competitive and unlike other platforms, is affordable as your list size increases. the user interface is simple to understand and starting out requires just a few minutes. they also offer more than 500 good looking templates that you can use to create professional email, Get response last generation autoresponders feature lets you crease a series of messages that are triggered based on time- based and option- based options
they also offer a landing page tool, with more than 100 professional templates and 1000 free images that you can edit, crop and resize to match your needs
For advanced users, get response's features include A/B testing. it's very simple to create the most converting version of your landing page or emails by split testing buttons, forms, images or even subject lines, sender names or body content
this is a unique service they offer included in their plans on webinars something that you will hardly find in another email marketing platform. webinars is an effective method to nurture your existing subscribers and get new contacts, by sharing the expertise in your field. other interesting options include time travel, mobile inbox preview and excellent delivery rates.
you may not be aware that get response does not charge you for unsubscribed contacts
2=> AWEBER
they offer all the high- end features which a small business needs, such as list segmentation, contact management tools, email marketing tracking, autoresponders,. A/B testing, email deliver-ability, drag and drop email editor, newsletters and a tons of third party integration {one of the most interesting one is with word press their WP plugin let you easily integrate email signup from your blog with just a few clicks}
the software's features include more than 700 free beautiful templates. However, their pricing plan is hard to digest. start from $19/month for 500 subscribers, $29 for up to 2500 subscribers and $49 for up top 5000 subscribers
aweber also charges for the unsubscribes, that is a fact that lots of users aren't aware of
3} MAIL CHIMP
Mail chimp is another popular email marketing platform that supports more than seven million user around the globe
they offer lots of templates and differ ways to edit your campaigns. you can easily send and track your newsletters, check analytic and build autoresponders
the software ingrates with many third- party application include Facebook, twitter, hootsuite, Pinterest, Instagram, survey monkey, event brite, Etsy, sale force, WordPress, Magento, Joomla, Drupal and Google analytic
The features of this software include subscriber profiles, automation and personal tools, advanced analytic and flexible design option
their free plan supporting up to 2000 users and 12,000 emails/month, gives the option to connect with third- party integration and if you are just starting out you can study the wide help material available, the paid plan starts at $15/month {scaling up to $240} depending on your size list
Mail chimp does not charges for unsubscribes contents
4} BENCHMARK
Benchmark has everything a small business owner needs in an email marketing solution. most important, it makes designing and creating professional looking emails very easy, with more than 400 responsive design templates to choose from. the software also features autoresponders that automate most of the work, detailed analytic to help you get the most out of your campaigns, and a mobile app that let you manage your email marketing needs while on the go. the cloud- based software has a variety of price points based on both how many emails you want to send each month and how many people you want to send them to
5} GRAPHIC MAIL
Graphic mail allows businesses to connect with customers via email marketing, social media and text message. the company email marketing software feature an email creator tool, free mobile- friendly templates, analytic on who opened, clicked and shared your message, and social sharing tools
6} CONSTANT CONTACT
Constant contact is one of the largest email marketing platform in terms of number of clients, counting more than 650,000 customers. there's a simple drag and drop editor to create professional emails using one of the many templates available
constant contact also features multi channel marketing campaigns like newsletters announcements offers, promotions, online listings, event registration and feedback, contact and reporting tools, coaching and integration with critical business program
the autoresponder feature lets you build a series of messages or send specific emails at the desired time and you can easily upload your list from excel, lookout or Gmail and the tracking reports are precise. there is also a list of useful mobile and social media features
there customer support is excellent. their price start from $29 for their ''email'' plan or $45/month for their ''email plus'' free 60 days trail with no credit card required
7=> SPARKPOST
Sparkpost is a cloud based email delivery service based on the momentum platform from message system. spaekpost can be used to send transaction emails, integrate big data, personalized content and manage one-on one marketing programs. this service is offered in three ways
sparkpost, sparkpost elite and sparkpost Elite marketers. with this service businesses of any size can start sending up to 100,000 emails a month for free and scale as the business grows and email programs become more sophisticated
8} ICONTANT
whether you need autoresponders, list management, spam check, social media sharing, reports and analytic and email creation with icontact you have it all.
good to mention that they offer a free live setup help if you are not an expert. there's also a personal coaching service to guide you through the creation of a perfect email marketing campaign
Icontant basic plan costs $14 month and increases up to $99/month for extra features. free trial with no credit card required and they do not charge for unsubscribes
CLOSING COMMENT ABOUT EMAIL MARKETING
Email marketing can be a powerful weapon you can use to drive traffic to your blog website, if used the right way
be sure you choose the right email platform that suite you, by reading the information offered in this article and also don't forget to read the email marketing platform website term and condition before registration
Are you running a mail list?
what platform are you using?
or do you have any experience with any of the tool mention below?
please share your views via comment below
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In the digital age, where communication happens at the speed of light, e-mail marketing serves as a bridge between businesses and their customers. These top e-mail marketing platforms offer a plethora of features and tools tailored to the unique needs of small businesses, empowering entrepreneurs to engage, nurture, and convert their audience with finesse and simplicity.
ReplyDeleteChoosing the right e-mail marketing platform is a critical decision that can shape the trajectory of a small business. These platforms offer a range of features, from user-friendly interfaces to customizable templates, automation capabilities, and detailed analytics. They empower business owners to create impactful campaigns, deliver personalized content, and measure the effectiveness of their efforts, all with the goal of driving growth and building long-lasting customer relationships.