Friday 11 November 2016

TOP TIPS YOU CAN USE TO MAKE YOUR FACEBOOK FANPAGES POPULAR



Social media marketing is getting hotter with every passing day, and every online business is changing their strategy to be more active on social media platform. Apart from branding benefits, you get targeted users who convert into sales better. Think of your Facebook pages or other social media platform as first point of contact where you build the trust fact and later on sale happen on your website or via your referral link. I run GNLDempowerment Facebook page, which has more than 127 fans and still growing. I want to share some of my strategies which helped me to reach that level, and most important is not the number but the level of engagements

 

WHAT IS THE IMPORTANT OF HAVING MANY FACEBOOK FANS ON YOUR BUSINESSES PAGE?


* it is an indication of popularity
 It goes without saying that the number of fan also reveals how popular a website is. A facebook business page with 100,000 is more popular than a page with 1,000 fans and this leads to a number of other positive effects as well

* It's Good For Seo As Well
 Although officially google does not admit that social media is a ranking factor, many studies show that popular websites on Facebook are more likely to perform better than not so popular website

* More Fans, More Visits
 The more fans you have the greater is the number of people that will see your posts in their timeline and decide to visit your website to get more information. While this is true, it should also be mentioned that not all your fans will see your posts. As already explained in the SOCIAL MEDIA MISTAKES

now get this only a percentage (11- 16%) will see your status updates. This number can increase but what is important to understand now is that if you have 20,000 fans and you post a new update, it will be viewed by only 1000 - 15,000 people

If you are using Facebook as your marketing tool, this article will help you to supercharge your effort and make your page more popular and engaging. one thing which you should know about Facebook for business is, the number of fans on your page doesn't matter until unless your fans are engaging with your updates. Facebook fans page is like a community or forum, and like any other forum you need to take care of it very well to have an active community

 TOP TIPS YOU CAN USE TO INCREASE YOUR FANS PAGE/ AND MAKE YOUR FACEBOOK FAN PAGE POPULAR?


Now almost all popular brands like, cnn, nike, ford, coco- cola, and So no are on Facebook via fan pages, and they are using it to engage with customers and for band reputation
Fan Pages will help your readers and customers to reach you easily and for business, it's a great way to get direct feedback, suggestions and talk to their readers. Depending upon who you are; blogger or a start up entrepreneur or a small business going online, you should set your strategy accordingly. One of the most important thing is to have a clear goal. Set a goal for your page and most important identify your targw audience demographic. For example, on my Facebook page i target male/ female from age bracket of 18- 40 and location is Nigeria only

Now that you are convinced that having Facebook fans is important for your website and business, let's see step by step howollower.

 

#1 YOU NEED TO HAVE A FACEBOOK BUSINESS PAGE


Creating a fan page is easy and i have shared a complete guide on how to create it here. It may sound silly for the experienced but for beginners to social media this may be something new: A personal Facebook page is different from a business page. If you want to have friends on Facebook to share your holiday photos then you need to create a personal page but if you want to have fans and followers for your website or business then you need to create a Facebook business page. Now, once the page is setup there are many ongoing things, which you need to take care on daily basis to make sure your page will get more viral and popular remember, engagement and more real like is the key here and we will be talking in brief about all the tips, which are actionable and you can implement easily

 

 #OPTIMIZE YOUR FACEBOOK BUSINESS PAGE AS A PRO


When i talk about Facebook business page optimization i mean make use of your Facebook page timeline style, Facebook allow you to add your profile image and also let you add a cover image.
I suggest you to use your profile image as your brand logo and use timeline cover image to talk about what your business is all about, and also choose a friendly page title, write suitable description and post interested articles
 Having an optimized facebook page makes it easier to attract new fans or more likes from ads as we will see below

#3 CHOOSE GOOD FACEBOOK URL


Another role of branding is use the same brand name (username) everywhere. Facebook let you add custom URL's to  Your Facebook fan page, for example my Facebook fan page Url is Facebook.com/GNLDempowerment which is not only easy to remember and type, but also adds a brand value. You can refer to this below guide to set your fan page custom name; HOW TO SET CUSTOM USERNAME FOR YOUR FACEBOOK PAGE. Doing this will also help you promote your Facebook page on your business cards or anywhere with your advertising campaign. For example, i can simply add a small Facebook icon on my business card. Use your brand name, and ensure that it's memorable and people can easily write it down. If your business or brand name is too long, you might like to strip it to something small. Use your creative side and pick an ideal name. Don't rush if you are not sure, as changing facebook page name at later stage would be tough

#4 SEND REQUEST TO YOUR FRIENDS TO LIKE YOUR FAN PAGE

Now, another thumb rule of a successful fan page is number of fans. You need to get lots of likes to your fan page and one easy way is to invite people you have as friends on your personal page, they are likely to "like" and "share" the post from your business page and this will increase the number of people's that will see the post and possibly the number of likes and visits to your website
 So one of the ways to increase the number of people that view a post and go past 10% of your fan base is to share and asked your fans to share your post and promote the post using your personal page as well. It goes without saying that the greater the number of friends the bigger will be the visibility of the post.

I highly recommend you not to buy fans from 3rd part unreliable service which sales fans as 10,000 fans for $5 and so on. As those people will be non- targeted wnd will make your engagement score low

NOTE: 200 targeted fans are better than 20,000 non-targeted fans. Also make sure that you invite all your existing friends and the new ones to like your facebook page as well. Do that every time you gain a new friend

#5 YOU NEED TO PROMOTE YOUR OWN CONTENT AND PAGE

When you create your business page don't expect that it will magically get thousand of fans. besides the tips outlined above you also have to promote your business page in places other than facebook. A few ideas to consider that worked for my case;
promote in other social media network website e.g twitter, Pinterest, Instagram, Facebook, etc then you can periodically ask your followers to join you on Facebook as well, promote in twitter beside posting about your facebook page on other social media networks, you can also use twitter more actively. when someone follows you on twitter you can reply back and ask him to follow you on Facebook as well. this method although is time consuming but i did it manually and  i did not use any tools, it produced really good results.
you can also promote your facebook page in your newsletter or if you communicate with your reader via email, make sure that  you ask them to follow your Facebook page as well.
do not just write the Facebook URL below your signature but ask them in a prominent place in the newsletter to like your business page

#6 MAKE USE OF FACEBOOK ADVERTISEMENT IS A MUST

I have saved one of the easiest and the most effective ways to increase your Facebook fans page, since it is the only one that it's not free. Facebook offer a self- service ad platform which you can use to either increase your fan base or promote your page posts. the procedure is pretty simple and straight forward, basically you select a page you own,select your goal { fans or page likes}. select your audience {base on interest, country, age} and then select your daily buudget and duuuration
the cost per campaign depends on a number of factors and the best way to assess, if Facebook ads is a good solution to increase your fan base, is to run  a pilot campaign for a couple of days. spend Up to $10- $20 dollar per page and run the campaigns on different dates and at the end you can decide if the cost per  like is something you are willing to pay
and finally it should be noted that with facebook ads you don't buy likes but views. many people believe that what you pay for is facebook likes but in reality you pay facebook to show your advert to more faceboook users. if what you are advertising is interest then more people will hit the like button, so spend some time and think the message you want to display in your ad as well as the image to use

#7 INCREASE ENGAGEMENT WITH READERS

Having a fan page with thousands of fans won't help until you engage with them. so we have create and optimized facebook business page, add friends to our personal facebook page and add the like box on our website. the next nature step is to start sharing content to keep your fans happy and maybe manager to convert them from fans, website visitors to customers.if you know about edge rank in facebook, you will know that when you push an updates on your fan page, it will not being seen by every fan but depending upon your edge rank, it will be visible to some per percentage of your fan, and that percentage is determine by previous engagement between your fans and your updates. for example, if i have liked a page and i usually like, share or comment on that page, I'm more likely to see more updates from particular page on my facebook timeline. this is also useful from user perspective as this will make your facebook timeline more targeted and i will see things which i engage with

THIS ARE SOME SIMPLE RULES TO FOLLOW THAT WILL INCREASE ENGAGEMENT WITH YOUR BUSINESS PAGE;

* One easy way to make your post visible to more fans is by engaging with them and constantly updating your page. try to engage readers by asking them some questions which they will love to answer instantly. ask general questions, trivia questions which will engage them. particularly, i have noticed image/ motivation quotes goes more viral on fan pages

*share relevant content- sharing content that your fans are expecting to see in your page, if for example your website is about social network, share content related to social media and not celebrity news or anything else you might like. if your users need to read sport or any other news they know where to find them

* don't forget that fans  follow your business page to get updates about your website and not about your social gatherings, if you want to get social then use your personal facebook page, your business page is all about your website 

* as a thumb i use my business page to share content from my website only, if i need to share interesting content about my niche, i use my personal pages


#8 SHARE INTERESTING CONTENT NOT JUST LINKS

I have made some test regarding the impart of descriptions when doings a Facebook update and i found that facebook posts with ''LIST'' get more likes than post with just links. let me give you an example, to understand what i am saying
when you want to share a post from your website on facebook, you just enter the webpage URL and it looks something like this
 www.netempowerment.blogspot.com/how-to-make-your-fan-page-popular.html

you can share this post without adding any additional information. if your title and image are good, you will get a number of likes depending on the time you make the post, number of fans etc
if on the other hand you add more information to the post and particularly a list, for example something like this

''Top tips you can use to increase your
   facebook business page and how to
  make it popular, for more information
    about this topic click on this link
 www.netempowerment.blogspot.com/how-to-make-your-fan-page-popular.HTML
And feel free to share this with your friends

then other things being equal, you are more likely to gain more like and shares. for me this make sense because people that see a tittle and image in their timeline may not want to visit the website so they just let it go on the other hand but when you give them valuable good reason to click on that link, quality and easy to read information in their timeline {like a list} they may click the link button because they read something useful without even visiting the website

#9 USE TAGGING FEATURES TO SHARE IMAGES AND VIDEOS

If you take a look at some of the most popular Facebook pages you will notice that they tend to share images, videos and info-graphics along with their usual text only postings. this type of content gets more likes and shares and as a result the page get more fans and followers. Facebook also gives you an option to upload image and tag your friends. since my official Facebook profile has thousand of friends and most of them are network marketers. i uploaded the picture taken at various blogger meet which i have attended and tagged them, this resulted in additional 50+ new fans joining my facebook fan page. never the less,  when you are sharing images which are thought provoking or add more value to your pages, people like to tag their friends on them. so, utilize this feature  to make most out of your photo uploader on facebook
remember you have  to enable photo- tagging on your page and you should also keep an eye on latest development on facebook marketing news, which will give you an idea about what new things you can do to make your fans page more popular and viral. do remember, making anything popular doesn't happen overnight and you need to start now in other for you to reach there. this process is slow but this is indeed beneficial for you in longer run, there are many more techniques and ideas that you can implement, but for now you should start with this ones

#10 ADD THE FACEBOOK LIKE BOX ON YOUR WEBSITE

This is another facebook tips you can use on your website but you need to have the facebook like box on your website. learn how you can embed facebook like box on your website
this are three reason why i recommend you to add the facebook like box on your website

1} when you get a lot of fans, this is something you should be proud off and somethings to show off {as explained above this means popularity, trust, and brand awareness}

2} it's a way to associate your website with the facebook business page. in other words it is a way to ''TELL'' search engines that this is your official facebook business page

3} it's a very good way to grow your fan base organically. your readers can follow your website by clicking the likes button- while this works well in terms of getting new likes, it is bad without have to go to Facebook

#11 USE RIGHT SET OF FACEBOOK TOOLS TO ATTAIN AUTOMATION

Now, for any busy person like you and me it will be impossible to stay on Facebook all the time and keep updating it, there are many social media marketing tools that you should consider using and that will make things easier for you. for my  recommend 20 tools list you should check it out here

CONCLUSION

do you know any tools or tips you can use to make your Facebook fan page popular? if yes, do let us know which tips you are implementing to make your fans page popular and viral, if you know any tools that is work well, do let us know via comment


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NOW HERE WHAT I WANT YOU TO DO 

* CLICK ON THE ON THOSE SOCIAL SHARING BUTTONS BELOW AND SHARE THIS POST WITH YOUR FRIENDS, I'M SURE THEY'LL LOVE IT!!!

* COMMENT BELOW AND LET ME KNOW YOUR STORY ABOUT GET PROBLEM SOLVE. IF YOU HAVE ANY QUESTIONS FEEL FREE TO ASK. 



4 comments:

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  4. "Top Tips You Can Use to Make Your Facebook Fanpages Popular" is a beacon of guidance and inspiration for those seeking to cultivate a thriving online community and ignite the spark of connection on Facebook. In the vast realm of social media, these tips illuminate the path to creating fanpages that captivate, engage, and resonate with audiences far and wide.

    With intention and strategic thinking, we can transform our Facebook fanpages into vibrant hubs of conversation, creativity, and shared experiences. These tips empower us to harness the potential of this powerful platform, allowing our pages to flourish and our voices to be heard.

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